A Birmingham, Alabama-based independent wealth management firm with a CPA heritage, a strong Southeast regional presence and commitment to client relationships.
$35.7B
Client Assets (AUA) ✝
63%
Compound Annual Growth Rate*
440+
Professionals & Staff
Mergers & Acquisitions
Waverly is uniquely positioned as the destination of choice for successful advisors seeking to join a leading wealth management firm to better serve clients and grow their businesses.
“Our mission is to serve: serve our clients, each other and our communities. Service forms the foundation for our exponential growth; it drives us to be better every day. It underscores our complete commitment to be a fee-only fiduciary, always acting in the best interests of our clients.”
– Justin Russell, President & CEO
It is with incredible sadness that we mourn the passing of Josh Reidinger, CEO of Waverly, on December 1, 2024. Josh left a powerful legacy of community, collaboration and “leadership through service” that is the essence of Waverly today and represents the very best of wealth management.
Core Client Offerings
Planning
Expertise in retirement, estate, tax and family office planning
Investment Management
Best-in-class traditional and alternative investment offerings
Retirement Plan Services
Highly skilled in investments, recordkeeping and administration
Locations
Accolades
Barron's
Top Advisor Rankings by State: Washington
2026
Top 100 RIA Firms
2024, 2023
Citywire
50 Growers Across America
2026, 2025, 2024, 2023
Financial Advisor
RIA Survey & Ranking
2026, 2025, 2024, 2023, 2022, 2021, 2020, 2019
Top 50 Fastest Growing Firms
2026, 2025, 2024, 2023
Forbes
Best-In-State Wealth Advisors: Alabama
2026, 2025, 2024, 2023, 2022
Best-In-State Top Women Wealth Advisors: Alabama
2026, 2024, 2023
America's Top RIA Firms
2024, 2023, 2022
InvestmentNews
Best Places to Work for Financial Advisors
2024
Top 25 Fee-Only Firms in the South
2023
USA Today
Best Financial Advisory Firms
2024
Business Alabama
Financial Planning & Investment Advisory Firms
2023, 2021, 2020, 2019
Birmingham Business Journal
Birmingham's Largest Money Managers
2025
Financial Planners
2021, 2020, 2019
Birmingham's Best Places to Work
2023, 2020
Who's Who in Financial Planning & Wealth Management, Josh Reidinger